‘I thingk; therefore, I am creating’ campaign and OpenID
As the core infrastructure is being put together for the site, I have made an initial technical decision that will also enable a (future) marketing campaign. Without being able to seek his permission, I am tweaking one of René Descartes’s most famous expressions ‘I think, therefore I am‘ to signify what I want to represent a fundamental shift in our relationship to thoughts and creativity. Admittedly, I think that the term ‘thingk’ is catchy – it finally came to me after six years of using a far more technical term in other work; therefore, I am anticipating that it may give us a useful way to describe both an expanded approach to the creative process as well as more coherent and reusable artifacts of the creative process.
Once the framework is in place, I want people to be able to exclaim:
I thingk; therefore, I am creating…
as a representation that they are participating in being intentionally connected to the entire process from thought => think => thing or from thing => think and by expressing the entire process they are likewise engaged in inspiring others to create as well.
In order to express that notion across the web, I want people to have an online identity that succinctly expresses that. I am a big advocate of OpenID and am building provider support for OpenID into the site in the beginning. Therefore, anyone who has an account will be able to use this URL as an authentication mechanism for OpenID-enabled sites:
http://i.thingk.com/UserName
This URL will also correspond to the user’s public profile which will expose out any Thingks they have released to the public (or if an authenticated thingk.com user lands there, any Thingks they have exposed out to the appropriate group(s) that individual is in or uniquely to them).
Also, as aggregated identities centered around intention become more commonplace — tightly knit groups would be able to appoint delegates who could authenticate under the identity:
http://we.thingk.com/IntentionName
The intention for this is not to simply add to the growing list of URLs that a person uses to identify themselves* in the current internet ecosystem (though in a way it will do that and unfortunately add to that list); instead, it is a way to identify that which is being created by them beyond the current internet ecosystem – which as a whole other dimension we all now participate in to varying degrees is interesting in itself. This identity represents not only them, but the thoughts which activated them enough to become thinks and have received intention enough that they will on their way to becoming things (or the opposite case things which they have created which have received intention to be expressed as thinks). In essence, this represents not just the person (in an abstract way), but their intentions being manifested (thingks-in-formation) and the creations they have accomplished (thingks-as-artifact).
* Current examples span blog URLs, social networking for fun sites, feed aggregation sites, professional networking sites, etc.
So, depending on context, it may or may not be appropriate to use this provided online identity. There are two lines to draw where it will or may be appropriate to use this online identity and a third class where it is up to the discretion of the user:
- The intentional web+ - a grassroots initiative started around this about four years ago and hasn’t gained a significant amount of momentum; however, this project embodies one aspect of the spirit of this movement. Where people are using technology to actively aid in carrying out intentions (e.g., aggregating information based around a certain intention, or using technology to carry out an intention). As these sort of sites begin to multiply again, it will absolutely make sense to use this sort of identity as those who see the URL will be able to use it to intentionally aggregate information or use it to find inspiration for their own intentions. [This will be further amplified by the FluxPoints project later]
- The semantic web - an initiative that is slowly but surely gaining a lot of ground and I believe will soon cause a groundswell of potential on the web. Due to the fact that semantic web technology is being built-in to Thingk.com from the ground up, semantic information will be exposed at this identity endpoint – so if a user chooses to express this online identity at sites which are likewise rich in semantic markup or have active semantic agents, the mutual information exchange available by simply exercising the identity depending on the context may bring benefit to multiple parties. [This will be further amplified by the FluxPoints project later]
- The third class I spoke about is the myriad places where someone can express identity on the web currently via OpenID- posting a comment on a blog entry, setting up an account on a forum, etc. Depending on context, it might make sense to use one of several options available for authentication (several are shown below if you comment on this post) instead of this identity and it might make absolutely no sense to use this new identity at all (except of course to spread awareness of the new initiative).
+ Here is the homepage for the intentional web initiative established in 2005: http://intentionalweb.org/
Another post is forthcoming about the place for a site centered around Thingks in the current web ecosystem, as well as long term discussions about where Thingks will be hosted in the future if all goes well (that is, will they have to be hosted at thingk.com forever or like web sites, blogs, etc. can they be eventually decentralized). Until then, if you’re ready to start wearing the T-shirts or hats, let me know.
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